From a dream to a happy customer. How to create a park of incredible emotions

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Издательство: Альпина Диджитал

Возрастное ограничение: 12+

Жанры: Бизнес-книги, Иностранные языки

Фрагмент книги «From a dream to a happy customer. How to create a park of incredible emotions»

… I am very attentive to a world experience and I tried to integrate to our projects all the most innovative and advanced knowledge I took from foreign colleagues.

In Russia, the entertainment industry is quite young business segment, except cinema business, show business, mass media, catering, restaurants, etc. The creation of different format amusement parks is rapidly gaining popularity. Not long ago, one could only dream about Aquaparks in Russia, and now they appear in almost every major city. Amusement parks of different formats are rare to find, but it is obvious that the interest toward them increases.

The management of GK "Agro-Belogorye" decided not to look for easy ways and undertook implementation of a large-scale project. There are no such locations and clusters that are accessible under the aegis of one company to residents of one region in Russia. Almost all guests of the Belgorod region note its attractiveness especially in terms of infrastructure development. Indeed, such a set of entertainment cluster projects is very difficult to repeat. It is unique in its fulfillment, specifics of implementation, scale sizes and investments.

In a few words, I will tell you about the objects of Belgorod entertainment cluster.

All-season Aquapark "Lazurny"

is the flagship of all projects, the largest in Chernozem Region. It includes 5 swimming pools, 3 areas: for children, family and extreme. The slides are divided into extreme levels — from calm to slides with a vertical fall. In the family area, both adults and children ride on buns. There are restaurants, bars, shops and a photo studio on Aquapark territory.

The children's city of masters «Masterslavl»

is an educational center where children learn a variety of professions through the game. There are streets and avenues, various organizations — for example, a farm, a driving school, a gas station. As in real life, «workers» in «Masterslavl» receive salary in local currency, pay taxes, comply with laws and build a career.

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